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Smart Focus

The number 1 tool for customer loyalty

Monitors and manages your facilities

Obtain data on your equipment to see how much it is used and when it needs maintenance.

Personalises your entertainment offering

Get to know your users, improve the positioning of the club's brand among the clients and carry out strategies to improve user experience.

App connectivity

With the SmartFocus open code system, integration with other gym management applications is simpler than ever.

Monitors and manages your facilities

Obtain data on your equipment to see how much it is used and when it needs maintenance.

Personalises your entertainment offering

Get to know your users, improve the positioning of the club's brand among the clients and carry out strategies to improve user experience.

App connectivity

With the SmartFocus open code system, integration with other gym management applications is simpler than ever.

The platform

Central Station

Thanks to the Central Station platform, the designated manager will have access to all the real-time information on the situation of your gym(s). Situation of the machines, times of use, possible connection errors or faults are just some of the data that you can access from any device at any time.

Data gathering

The information is gathered and shown with various levels of details, from an overview of the room, to each piece of equipment. Thus, you can know the hours of peak use of the room, the efficiency of the energy consumption (hours switched on vs. hours of use) or the total use of every machine.

Corrective measures

Using this data you can take corrective measures or make improvements, such as changing the layout of the machines to avoid overuse of some equipment or the location in the room of promotional messages, making them much more effective, making use of the information the system provides on the user flows within the room.

Report system

The system automatically sends reports, externally proposing different decisions that the manager can later decide to implement or not. With the data supplied by Central Station, maintenance and problem solving in the gym is optimised. The main screen shows in real time if one of the machines has disconnected from the internet or needs maintenance, without having to wait until the problem is reported by users or technicians, or until the scheduled maintenance.

Improved efficiency

The improvement in the efficacy of incident resolution is significant. Depending on the maintenance commitments acquired between the parties, the system can send a message to both the customer and the BH technical service to notify of any problem that has arisen in the machine. This communication between machines, together with a capillarity of human resources like that of BH Fitness, may mean that incidents are resolved without the customer even realising.

The tools

Marketing Module

In parallel with the system for improving incident resolution and the reports for data-based decision-making, BH Fitness has developed a small marketing module with a twofold objective: to improve the positioning of the club's brand among the clients and carry out strategies to improve user experience.

Configurable monitor:

There are four completely configurable components that give the club manager more dynamic, client-centred communication:

Logo

The club logo can be a leading feature on the monitor. At BH fitness we want clubs to promote coherence of their brand image and that they obtain preferential place in their clients' minds.

Custom message

Short informative messages can be sent. These can be used to inform that next week maintenance tasks will be carried out on the pool, that the indoor cycle class is cancelled tomorrow because the instructor is ill or that inscriptions are open for the special Halloween training session.

Promotional Banner

It is a rectangular banner that scrolls along the lower part of the monitor and that can be used to provide clients with exclusive offers in a very visual way. In fact, it is a space that the club manager can use to obtain extraordinary income. It is not hard to understand that establishments close to the club with interesting services or products to offer may want to advertise in such a direct way, straight to all the members of a club.

Netflix

SmartFocus monitors allow users to access their Netflix account to enjoy their favourite series and movies while exercising. Once the exercise is over, the session is automatically closed, keeping the user's data protected at all times.

Ask for more information

SmartFocus enambles communication with the gym users; screens become an efficient communication vehicle to get quick messages to the whole community.

If you are intereseted in receiving more information, do not hesitate to contact us:

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