On the eve of the 2023 Men’s Basketball World Cup, BH FITNESS becomes the Technical Partner of the French Basketball Federation for the next three years.

BH FITNESS and the FFBB have partnered to offer a comprehensive and tailored range of cardiovascular equipment, strength training machines, and indoor cycling bikes for complete physical preparation to clubs, and associations catering to basketball players of all levels. With professional-grade equipment designed for intensive use, BH FITNESS enables athletes to work on their strength, a crucial factor for basketball players looking to enhance their performance, by offering exercises focused on muscle toning to optimize jumping ability.

Through this partnership, we hope that basketball players will be able to develop their physical abilities with the best equipment. BH FITNESS is committed to improving sports facilities with innovative and technological equipment.

The entire BH FITNESS FRANCE team is honored and proud to accompany the FFBB in the development of basketball players’ physical preparation. “It’s a great opportunity to showcase the level of our equipment and digital solutions to the world.”

BH FITNESS was established in 1909 with a specialization in cycling. In the 1970s, the company promoted the creation of its fitness division. Currently, the company operates in over 85 countries, offering professional equipment and technological solutions for fitness centers.